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We support medical cannabis businesses to successfully commercialise in a highly regulated environment. We are a group of commercial Pharma and Consumer Healthcare professionals with extensive experience in marketing, go-to-market, geo-expansion, licensing and strategic alliances, regulatory & legal strategies.
We can support UK/EU or global projectsStrategic marketing and communications
Go-to-market strategy
Licensing and strategic alliances
Regulatory and legal strategies
Product launch excellence
Patient experience and insights
Innovation
P&L management
With 30+ years in pharma and healthcare marketing, Mark brings rich client-side experience spanning prescription drugs, OTC brands, nicotine vaping, and now medical cannabis. Covering local, regional and global roles, he has launched and built brands involving significant behavioural change, often operating at the fuzzy edges of medical regulations. Mark has recently written a paper for the Cannabis Industry Council on advertising regulations for medical cannabis and consumer CBD products.
Andy has built his health & wellness expertise over 27 years in Senior Marketing & General Management roles at GlaxoSmithKline, Comvita, and Lucid Group. As a strategic brand marketer, he brings extensive global marketing, go-to-market and operational expertise, driving his passion for unlocking growth opportunities. His foray into medical cannabis stems from personal insights into the patient journey.
With 30 years in healthcare marketing and business development, Frances excels in connecting life-changing products with patients and consumers. Her GSK background includes senior OTC commercial roles and a decade in global business development. Having first engaged in medical cannabis four years ago, Frances then served as Chief Commercial Officer for a UK-based company, overseeing the development of its growing facility and first product launches. She actively contributes to the Cannabis Industry Council and is the author of its paper on medical cannabis and driving.